Internship: Rothco | Accenture Interactive, Dublin
Role: UX Research Intern
Usability testing | Ethnographic research | Qualitative & Quantitative synthesis | Persona creation | Insight Report
Client: Dublin Bus
Dublin Bus simply didn't know who was riding their bus. There was a disconnect amongst the people of Dublin and their main source of public transportation. In order for a fully functioning city to develop to it's full potential, the main means of transportation had to be in-sync with its people. Our approach was to listen to the people, hear what they have to say and create a system that works for them.
Research & Analysis:
Personas:
